Professional SEO Services
PROFESSIONAL SEO SERVICES PROVIDER
PROFESSIONAL SEO Services from an Award-Winning SEO Service Provider.
Supersoft Technology offers a wide array of professional SEO services to help with any SEO needs you may have. From technical optimization services to SEO copywriting, we’re the nation’s #1 SEO service provider with over 500 clients and 15+ years of SEO experience. Learn more about us and partner with an SEO company to reach your search marketing goals!
- 75+ In-House Team
- Google Certified Search Marketing Experts
- Detailed Reporting & Weekly Check-Ins
We’re Experienced in SEO Services for the Most Popular Website Platforms
WEB DESIGN & WEB DEVELOPMENT
Professional SEO Services To Turbo-Charge Your Business
Need a performance-driven web design company with 17+ years of experience? Our professional website design services increase website leads and sales – crushing your competition.
- In-house website designers & website developers
- Easily add, update, & manage your website content
- Custom functionality & data integrations
Our SEO team is in-house, in the Pakistan. Talk to us today.
Our Professional SEO Services Are Designed To Deliver Results.
Before we get started, here is a general list of the types of Professional SEO services you can expect to receive from our company. We’ll go into further detail about each service below.
- Keyword Research
- Website Audits
- On-Page Optimization
- Link Building / Earning
- Content Development & Content Marketing
- Backlink Profile Management & Audits
- Conversion Optimization and Split Testing
- SEO Copywriting
- Social Media Marketing
- SEO Consulting
- Code Optimization
- Analysis and Reporting
- URL Redirection (301s)
- Local SEO
- SEO-Friendly Web Development
- CMS Specific SEO
While the most effective SEO strategies are data-driven, SEO is still far from an exact science. Still, there are certain established strategies, techniques, and services you can expect to receive from any reputable digital marketing company. Due to the varying levels of experience, expertise, and skillsets in the industry, tangible results and ROI will vary from agency to agency. Moreover, a successful SEO agency must genuinely understand your business and research your industry to gather a working knowledge of your subject matter.
The best SEO companies will act and feel like an extension of your existing in-house marketing team, without the associated overhead.
If you want your website to perform well in organic search, it is not enough to go through a checklist of general SEO services that don’t belong to a much larger strategic picture. Thus, SEO agencies must think outside of the box to integrate established SEO best practices with unique and clever ideas that align with the rest of your marketing initiatives (traditional, paid search, etc.)
In other words, hiring an agency that offers “content develop” as an SEO service is only half the battle if you choose a company that is unable to generate creative, unique content that speaks to your brand and engages your audience. Furthermore, the best content is only as valuable as you make it.
Many of today’s most effective SEO strategies are rooted in traditional advertising. Content marketing, for example, has been one of the most effective advertising methods since the beginning of the 20th century. As such, many of the best SEO experts are simply marketing experts empowered with a bit of computer know-how.
Whether you’re sending out proposal requests or trying to teach yourself SEO, it helps to have a basic understanding of the most common SEO services that are performed to boost a website’s rankings. The following is a list of typical SEO services that are currently offered by the majority of SEO agencies in the business, followed by a high-level summary of each service. (sorry, we can’t share ALL of our secrets!)
Keyword Research.
In organic search, a keyword refers to any word or phrase that is typed into Google and searched. A keyword can be one word, like “SEO”, or many words, like “how to choose a SEO company”. Keywords can be incomplete thought fragments like “open now pizza near me delivery” or questions like “where can I buy pizza and have it delivered to me right now?” Anything that has been (or ever will be) searched in Google is a keyword. Keyword research is the process of discovering which search terms people enter into a search engine to find a given product, service, or piece of information. It also includes digging deeper to find ancillary keywords that people might use before they are even aware of their need for that product or service. Using various keyword tools (Google Keyword Planner, Ahrefs.com, SEMRush, etc.), SEO professionals have access to lots of data about any given keyword which helps us make informed decisions on the best keywords to target for a given website or page.
Keyword researchers must also explore the many nuances of how people use language differently, as well as how language use and lexicon vary from region to region. Digital personal assistants like Amazon Alexa and Google Home are fantastic examples of how quickly a shift can happen in the way people search. Since many people are searching Google by voice instead of typing, SEO professionals have observed a clear trend towards the long tail and query-based keywords.
Keyword Research goes hand-in-hand with many other services on this list. For example, keyword research is the foundation of an effective content marketing strategy, as you develop content based on what you know people are already searching for on Google. Researching and targeting the right keywords for your site will help you to create rich and targeted content that drives QUALIFIED traffic to your site that is more likely to complete your desired actions once they arrive.
SEO Audit Service.
An SEO audit is a complete analysis of your website’s ability to rank organically in search engines. Any and all known factors that affect a web property’s ability to rank organically will be analyzed to document strengths and weaknesses. SEO audits are typically performed at the beginning of an SEO campaign but may be performed periodically after that. When done thoroughly, an SEO audit of your website will provide a detailed understanding of the other Professional SEO services you may need and help lay the groundwork for your SEO campaign. Learn more about SEO Audit Services by Supersoft Technology.
On-Page Optimization.
An SEO audit is a complete analysis of your website’s ability to rank organically in search engines. Any and all known factors that affect a web property’s ability to rank organically will be analyzed to document strengths and weaknesses. SEO audits are typically performed at the beginning of an SEO campaign but may be performed periodically after that. When done thoroughly, an SEO audit of your website will provide a detailed understanding of the other Professional SEO services you may need and help lay the groundwork for your SEO campaign. Learn more about SEO Audit Services by Supersoft Technology.
Link Building / Earning / Backlink Profile Management.
The quality, quantity, and relevancy of links on the web that point back to your website are collectively referred to as your backlink profile. A website’s backlink profile is one of the most weighted aspects of Google’s search engine algorithm. Search engines analyze your backlink profile to assess the “authority” of your domain. For example, if your company sells spaceships, a backlink from NASA’s website would be an extremely relevant link from a quality source. After all, NASA.gov has an incredibly robust and diverse backlink profile of its own, having acquired over 500 million external links historically. Just earning one link from NASA would make your website much more likely to rank organically, especially for space-related keywords.
The term link building in and of itself is an outdated term as the industry has shifted much more towards a link earning model. In the early days of SEO, manually building links by doing things like submitting a website to online directories was both practical and common. While online directories are still a decent place to start for a brand new website with no existing backlink profile, they do not have the same effect as naturally occurring links from authoritative and relevant websites. Today, the best link building plans focus on creating engaging content that adds value to the web and provides your audience with information they can’t find anywhere else. Reaching out to other industry websites and bloggers to build relationships within your industry is also paramount to success and in line with the type of link building worth paying for in 2018.
Since links to your website are so important, it may be worthwhile to pay an SEO company to monitor your link profile. As effective as Google’s algorithm is, its reliance on external links to assess a domain’s authority leaves them vulnerable to manipulation. There is an entire community of Negative Professional SEO services on the web that will build hundreds or thousands of spammy, low-quality links to a website for a small fee in an attempt to derail its organic rankings. Things like Negative SEO are a real problem on the web, but the potential damage can be mitigated by telling Google not to “count” certain links using what is known as a disavow file. This can be a laborious, tedious, and time-consuming process that is best left in the hands of Professional SEO services.
Content Development & Content Marketing.
SEO Copywriting.
Social Media Marketing.
SEO Consulting .
If you don’t know where to begin, it may be best to reach out to an SEO company for a simple SEO consultation. This can be especially useful if you find yourself tasked with hiring an outside agency. If you’re sending RFPs (requests for proposals) to SEO companies but have no idea what Professional SEO services you need, an SEO consultant can provide invaluable advice and recommendations. An SEO consultant will likely need to perform an SEO audit of your website to know what areas of your website need improvements, and to prioritize planned tasks in order of what can make the most significant impact immediately.
SEO Consulting is different than actual SEO because the service provided is based on advice and recommending tasks/actions to take, but doesn’t inherently involve completion of the legwork. An SEO Consultant can be especially valuable if you have a skilled team capable of performing SEO tasks that simply need guidance when it comes to SEO strategy creation. For example, if you already have a team of experienced writers, an SEO consultant could create the SEO content marketing strategy needed to maximize your existing staff’s value. If you didn’t have writers available at your disposal, your consultant could recommend professional writers or other companies that have the skills and experience needed, and at times can even work as an intermediary between teams. Learn more about SEO Consulting Services we offer at Supersoft Technology.
Source Code Optimization .
Technically, optimizing your code for search engines could fall under the umbrella of on-page SEO, but code optimization is often overlooked so we wanted to give it its own paragraph! Code optimization takes place behind the scenes in the source code of your website. Your website’s source code is the computer code that a web browser reads to display your website to the user. The “cleanliness” and organization of your website’s source code affect Google’s ability to understand your website, and there are many best practices when it comes to creating clean and concise code for search engines to crawl. Thus, taking the time to make sure your website source code is well-formatted and organized is very worthwhile.
A well-coded website also loads significantly faster, and site-speed is an increasingly weighted aspect of Google’s algorithm. From marking up important elements on your website with structured data formats like Schema to the proper implementation of header tags, CSS, and JavaScript, source code optimization will remain an integral part of SEO for the foreseeable future.
Analysis and Reporting .
URL Redirection (301s, etc.).
Local SEO Services.
CMS Specific SEO.
With such a variety of CMS out there to choose from, you will find SEO companies that specialize in working with specific content management systems. At Supersoft Technology, we have plenty of experience with all of the major CMS and shopping cart systems, including Magento, WooCommerce, Shopify, etc. We’ve also developed our own custom CMS and shopping cart system designed with a focus on SEO from day one.
While SEO “works” on most any website or CMS, some are easier to work with than others. If you’re outsourcing SEO as a service, you will want to choose a company that has experience working with your CMS. Supersoft Technology offers CMS-specific SEO services and will pair you with an expert with experience working with your CMS! We have in-house experts for Magento SEO, WordPress SEO, WooCommerce SEO, BigCommerce SEO, and more! In our 13+ years in business, we’ve worked extensively with pretty much every CMS on the planet.